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Universal Reward Protocol image

Universal Reward Protocol

Universal Reward Protocol (URP) is a blockchain based solution for shoppers and retailers to interact in real-time and on a personalized basis. The URP technology allows retailers to reward consumers for any type of shopping behavior, online and offline, and for sharing the corresponding shopping data. Retailers can use the collected ‘Proof-of-Behavior’ data to offer deals tailored to each specific individual shopper’s activity. The URP solution provides shoppers complete control over the use and sharing of the data, using blockchain to store all opt-ins (and opt-outs) to each individual reward campaign.”

通用奖励协议(URP)是一种基于区块链的解决方案,可供购物者和零售商进行实时和个性化交互。 通过URP技术,零售商可以对消费者任何类型的在线和离线购物行为进行奖励,以及共享相应的购物数据。 零售商可以使用收集的“行为证明”数据为每个特定的购物者行为提供量身定制的货品交易。 URP解决方案允许购物者完全控制对数据使用和共享的权限,使用区块链技术将所有选项“加入”(和“退出”)存储到每个单独的奖励活动中。

 

 

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